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Press Release by SALMON CREEK PUBLIC RELATIONS INC. in Home and Family
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Portland Oregon Based, PBS Television Series, The Creative Life with Cheryl Fall Searching for Corporate Sponsors. Focus Includes Pet Industry and Veterinary Health.
View all releases by SALMON CREEK PUBLIC RELATIONS INC.
This press release is about: creative, program, sponsors, corporate, television, broadcasting, life, sponsorship, more, veterinary, percent
2003-12-21, SALMON CREEK PUBLIC RELATIONS INC. - The Creative Life Associate Producer, Loran Hickton of Salmon Creek Public Relations Inc. is submitting national RFP`s to Industry and Veterinary Profession for program sponsors. Portland, OR (PRWEB) December 21, 2003 -- Oregon based Salmon Creek Public Relations Inc. announced today a focused effort to obtain sponsorship within the industry of pet supplies and veterinary healthcare.
According to Loran Hickton, President & CEO of Salmon Creek Public Relations Inc., "In the research Salmon Creek conducted, there are few better potential sponsors for The Creative Life with Cheryl Fall than pet related and pet health related industry. Even during these times of a slow economy, the power of the relationship between pets and family is so strong that you see companies like Bayer, Hill`s Pet Nutrition, IAMS, Pedigree, Merial, Pfizer, PETsMART, PETCO, Banfield Pet Hospitals, Veterinary Centers of America, and others enjoying significant growth and prosperity.
With our specific demographic primarily focused on women who control most of the spending related to pet health and welfare, we feel this is an important sponsorship category that will generate meaningful and mutual partnership for our program and our sponsors.
Currently, detailed RFP`s have been distributed to this entire segment and we feel strongly that with the shows power to communicate we will generate positive interest."
The following provides an overview of the program and sponsorships:
The Creative Life is a weekly 30-minute program featuring lifestyle-enhancing projects and information. The show is produced by Phil Bransom Productions and Mr. Bransom serves as the program`s Executive Producer. Segments include quick and easy decorating and remodeling ideas and tips, crafts and sewing how-to`s, gardening, hints on finding great junk and collectibles, pets and outdoor living.
The program features a variety of interesting on-location shoots such as vineyards, farms, homes, floral gardens, community locations, parks, pet segments, outdoor picnics and even tailgate parties to name just a few.
Oregon Public Broadcasting in Portland, Oregon is broadcasting The Creative Life and will become the presenting station to 344 stations across the nation. The program has also achieved the “PBS PLUS” designation that provides the highest standards and endorsement of the national PBS organization.
The target audience for The Creative Life is primarily women between the ages of 20-70 who enjoy a hands-on experience, as well as those who have never attempted a do-it-yourself project. The popularity of home décor & improvement and crafts and hobbies related programming is at an all-time high with related television programming reaching 100 Million homes. Sales of home repair supplies and décor will exceed $500 billion in 2003.
PBS is the largest Network. They have more Television Stations than ABC, NBC, CBS or FOX. In fact, they`ve won more Emmy Awards than ABC, NBC and CBS combined. While NBC has around 260 stations, PBS has around 350. That`s nearly 100 more stations than NBC has.
There are 211 Television markets. Television programs try to get into the largest markets first to get the largest potential audience. They say to have a chance to succeed you need 3 of the top 4, and 75 of the top 100 markets.
The rationale for sponsors of PBS programming is simple:
It offers sponsors exposure to viewers across the state.
It exposes their business with quality programming.
It is relatively inexpensive.
70% of PBS viewers feel sponsors have a commitment to quality and excellence.
64% of PBS viewers believe sponsors are "industry leaders."
63% of PBS viewers are more inclined to purchase a product or service from these sponsors.
Women ages 20 - 70 are their household`s primary shoppers and purchasing decision-makers. Recent studies show that mothers and other women control 85% of the nation`s household income - resulting in an estimated $3.5 trillion in household spending - purchasing everything from stationery to station wagons.
Put the PBS advantage to work for you...
• 99% TV household penetration
• Over 98 million weekly viewers [nationally]
• More than double the prime time AA HH ratings in comparison to cable
Public Television Viewers Are:
• More likely to have a college education
• Active in their communities
• 100 percent more likely to own tax exempt funds
• 60 percent more likely to own money market funds
• 84 percent more likely to invest in mutual funds
• 42 percent more likely to own stock
• 50 percent more likely to travel both domestically and abroad
• 55 percent more likely to have written to an elected official about an issue
• 60 percent more likely to have addressed a public meeting
SPONSORSHIP PACKAGE #1 Major Sponsor
1. Your credit is for 13 episodes over 3 months, and is a value with benefits not found in commercial broadcasting. (National broadcast begins in early May 2004)
2. Corporate logo with hyperlink on The Creative Life website
3. Three programs will feature topics specific to your company.
4. :15 second ad before and after each program.
5. Your company will appear as a sponsor with corporate information in the quarterly newsletter.
6. Exclusivity within your products & services segment, no other competitive underwriters will be placed without your approval and first right of refusal.
7. At your renewal date, The Creative Life will give the "right of first refusal" for the same or an increased underwriter package.
Program: "The Creative Life", airs various times depending on affiliates. Begins early May 2004 and ends late July, 2004 (13 episodes)
SPONSORSHIP PACKAGE #2 Key Sponsor
1. Your credit is for 13 episodes over 3 months, and is a value with benefits not found in commercial broadcasting. (National broadcast begins in early May 2004)
2. Corporate logo with hyperlink on The Creative Life website
3. One program will feature topics specific to your company.
4. :10 second ad before and after each program.
5. Your company will appear as a sponsor with corporate information in the quarterly newsletter.
6. Exclusivity within your products & services segment, no other competitive underwriters will be placed without your approval and first right of refusal.
7. At your renewal date, The Creative Life will give the "right of first refusal" for the same or an increased underwriter package.
SPONSORSHIP PACKAGE #3 Program Sponsor
1. Your credit is for 13 episodes over 3 months, and is a value with benefits not found in commercial broadcasting. (National broadcast begins in early May 2004)
2. Corporate logo with hyperlink on The Creative Life website
3. :05 second ad before and after each program.
4. Your company will appear as a sponsor with corporate information in the quarterly newsletter.
5. Exclusivity within your products & services segment, no other competitive underwriters will be placed without your approval and first right of refusal.
6. At your renewal date, The Creative Life will give the "right of first refusal" for the same or an increased underwriter package.
Contact Salmon Creek Public Relations Inc. at 360-571-5560 for sponsor details and media kit.
Source: PR Web™
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